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图书市场逐渐回暖 “报复性”逛书店来了吗?
来源:中国新闻网 | 上官云  2020年10月23日07:32
关键词:

xianxiashijianguangguangshudian,rujinyijingchengweixuduorenyeyushenghuodeyibufen。hekafei、tingjiangzuo……maishuzhiwai,renmenzaishudianliyeyoulegengduoxuanze。

riqian,kaijuangongbule《2020qiansanjidutushulingshoushichangbaogao》,shujuxianshitushushichangzhujianhuinuan,shitidianqudaojiangfushouzhai。youqizaijinrudisanjiduhou,shitidianqudaohuinuanmingxian。

yabo88登录 ziliaotu:shiminzaibeijingxidandewanghongshudian“zhongshuge”paizhaodaka。 zhongxinshejizhe sudan she

shudianjingchangbeishizuochengshidewenhuadibiaozhiyi。jinglilejinnianyiqingdekaoyan,xuduorenkaishisikao:shitishudiandeweilaishishenme?neixiexiyinxuduorenqianlaidakade“wanghongshudian”,yougaibanyanshenmeyangdejiaose?

“报复性逛书店”来了么?

qianduanshijian,youyushoudaoyiqingyingxiang,mianduizujinyali、keliuliangjianshaodengkunju,shudianruhe“tuwei”yiduchengweiremenhuati。buguohenkuai,shangshuwentidedaohuanjie。

yabo88登录 《2020qiansanjidutushulingshoushichangbaogao》shujuxianshi,jinrudisanjiduzhihou,shitidianqudaohuinuanmingxian,7yuezhishuchengxianmingxianshangsheng,8yueyouzhengchanghuiluo,danfuduxiaoyuwangniantongqi,jinru9yuehou,zhishujinyibushangsheng,dadaojinnianzhishuzuigaodian。

shangshubaogaohaixianshi,ruguojiangshitishudiananzhaobutongguimohesuochuchengshijibiejinxingfenlei,geleishudiandejiangfudouyousuoshouzhai。erzheigejielun,yekeyitongguoyixieshudiandejutishujulaiyanzheng。

juzhongshugeshudianxiangguanfuzerenjieshao,yizhongshugebeijingrongkedianweili,muqiankeliuliangpingshi800renzuoyou,zhoumo2000renzuoyou,yihuifudaobenciyiqingqiande80% ,“beijingdeduzhe‘baofuxingguangshudian’feichangmingxian。”

jujieshao,yijiantoushujubeijingguomaodianeryan,jiujinyilianggeyuedeshujulaikan,pingjunmeirikeliuliangjiaoerjiduzengzhangchaoguo40%,xiaoshoueyejiejinquniantongqishuiping。

书店里也有主角与配角?

qishi,rujindeyixieshudian,yeyoucanyinkafei、jiangzuoshalongdeng,tongguochuangyisheji、wenchuangzhoubiandengfangfadazaoyoutesedeyuedukongjian。zheiyeshizengjiashudianrenqideyigeyouxiaoshouduan。

yabo88登录 ziliaotu:duzhezai“yuewaitan”shudiankanshu。 yinliqin she

huanjuhuashuo,shuhaishizhujiao。danzaizhujiaozhiwai,shudianliyeduoleyixieshoushu、kanshuzhiwaide“peijiao”,yiqigenghaodipipeichengshishenghuojiezouyufenwei。

kaijuanyanjiubujinglifengxiaohuimiaoshulezheiyangyigexianzhuang:“shudianjingguozheimeduoniandezhuanxingshengji,muqiankanhenshaoyouzhimaishudeshudian。suizhewangdiandefazhan,xianshangqudaochengweigoushudezhuyaolaiyuan,xiaofeizhexiguanyijingfashenglebukenidebianhua。”

yabo88登录 ruciqingkuangxia,duishudianlaishuoyaocongkequnjiaoduqukandaizishendedingwei。tarenwei,shudiangengyinggaiweiraoshouzhongkequnlaijinxingdianneishangpindezuzhi、chenlie,congyigekongjianbianchengyigenenggoumanzukequnxuqiudechangjingkongjian。

yabo88登录 “xianzaihenduoshudiandangzhongdetushupinzhongbilihepeizhibilibutong,zheiqujueyushudianchuangbanzhededingweisixiang。youderenxiangzuoxiangduichuncuidexueshushudian、gushudian,yeyouderenzuoqingshishangdewenhuakongjiandeng。”fengxiaohuishuo。

“网红书店”如何摆脱“尴尬”?

lingwai,duiyixieshitishudianeryan,chengwei“dakadi”yeshijinnianlaixuyaomianduidewenti。cengyouwenzhangtidaoleisi“shitishudianwanghonghua”degangaqingkuang:fanshudebuduo,paizhaodebushao。

nengchengwei“wanghong”deshudian,bushaodoujuyougaoyanzhiheshejigan,duiyixieduzheeryan,baizaoxing、paizhao、dakachengweitamenguangdiandebiyouhuanjie,shifoukanshudaozaiqici。

yabo88登录 “shudianhaokandian、jingzhixie、rangrenjinbuzhupaizhao,yushudiandewenhuashimingbingbuchongtu。”duici,shanghaizhongshushiyefuzongjinglijinzhongshujulidao,“duiyuduzhelaishuo,zhongshugeshiyigewenhuahuicuizhidi。”

yabo88登录 tatidao,shudiantigongdebuzhishishu,yeshiyizhongkongjian,chengzairenmenduiwenhuadexiangwangyuxiangxiang。meideyuedukongjian,keyirangrenduishudianchanshenghaogan,congerkuozhandaoduishujideqinjinhereai,shixiancong“haomei”dao“meihao”dezhuanbian。

zhibuguo,“wanghong”shudianpinyanzhidetongshiyedezhuzhongpinneihan。jiantoushudianfuzongjinglizhangquanjuede,zheijiuxuyaoshudianjingyingzhebujinyaojiduzhetigongshushideyueduhuanjing,gengyaotigongyongxindechanpinhefuwu,yongshudiandutedeqizhihefenweilaixiyinduzhe。

未来实体书店的模样

zonghelaikan,suishuozai“lingshou”zheiyitexingshang,shudianheqitamaichangmeiyoutaidabutong,dantayeshigechuanbowenhuazhishidedifang,zaiyidingchengdushangchengzailerenmendeqinggantiyan。

yabo88登录 ziliaotu:renmenjiaqilaidaoshudianxuangoutushu,jiziji“chongdian”。 linanxuan she

yabo88登录 weilaideshudiankeyishishenmemoyang?zhangquantichuleyigeshexiang:tagengnengmanzushenzhiyinlingduzhedejingshenwenhuaxuqiu,weiduzhetigonggengjiayouzhi、gengjutesedewenhuachanpinhefuwu。

jutidao“wanghongshudian”,fengxiaohuijuede,wanghongshudiankeyishuoshishudianzaishidaidahuanjingfazhanzhongyigezhengchangdechanwu,danduiyushudianlaishuo,zenmetishengkeliuhezhuanhua、zenmecainengxingchengchixuwendingdeshourucaishizhangyuanzhiji。

“wulunshixiaoermeidedulishudian,haishiduoyuanhuajingyingdewenhuakongjian,douyaonuligenghaomanzumubiaokequndexuyao,zaiweiduzhetigongmeihaoshenghuofangshifangmiantixianchuzishenjiazhi。”zhangquanshuo。(wan)