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“拼盘电影”为何受欢迎
来源:光明日报 | 牛梦笛  2020年10月22日08:27
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yabo88登录 zaiganggangguoqudedianyingguoqingzhongqiudang,《wohewodejiaxiang》yi18.7yiyuanduodedangqipiaofangguanjun,guanzhongkoubeideyilugaoge,chengweiyouyibuxianxiangjidezhuxuanlvdianyingzuopin。10yue11ri,zhongguowenyipinglunjiaxiehuiyuzhongguodianyingjiaxiehuilianhezhaokaidianying《wohewodejiaxiang》zuopinyantaohui,yaoqingyingpianzhuchuangdaibiaoyuwenyipinglunzhuanjiazhankaiduihuajiaoliu。yantaoyi“xiaokangdapian”dexinjingguanweizhuti,congchuangzuozhuti、zhipianjizhihemeixuedengbutongjiaoduzongjiele《wohewodejiaxiang》dedeyushi。yantaohuishangbengfadejingcaidianpingheshenduguandian,weizhuxuanlvji“pinpandianying”dechuangzuozhiluzhiminglefangxiang。

dianying《wohewodejiaxiang》caiyonggushiqundexushimoshi,jiangshulezuguodedongxinanbeizhonggegediquruoganputongxiaorenwudegushi,yixijufangshichengxian“xiaokangshidai”dexinjingguan。tongyangyigushi“pinpan”weixushifangshidedianying《wohewodezuguo》,huodelequnianguoqingdangdepiaofangguanjun,guanzhonghaopingruchao。lianxuliangnianguoqingdangdedare,rangzheizhongyouruogangedulidegushizucheng、weiraotongyizhutixushi、fenggexiangjinhuoxiangtongdepinpandianying,zaicihuidaorenmendeshixianzhong。

短视频火爆让观众青睐短故事

“yiqianrenweifenduanshidedianyingbunengchenggong,ranerqizaizheigeshidaiqueyoulejihui。weishenmeyoulejihui?yinweiduanshipinzheijiniandepengbofazhan,rangguanzhongbijiaonengjieshoujiaoduanshiduandebiaoda。guanzhongxiaofeixiguandebianhua,henkenengrang《wohewodezuguo》zheiyangdeyingpianqudehenhaodechengji。”zaidianying《wohewodejiaxiang》zuopinyantaohuishang,gaipianzongzhipianren、zongfaxingrenzhangmiaofenxiangletadeguandian。

yabo88登录 juzhongguowangluoshitingjiemufuwuxiehuifabude《2020zhongguowangluoshitingfazhanyanjiubaogao》xianshi,jiezhi2020nian6yue,duanshipinrenjundanrishiyongshizhangyida110fenzhong;zaiwangluoshitingchanyezhong,duanshipindeshichangguimozhanbizuigao,da1302.4yiyuan,tongbizengzhang178.8%。zhongguowangluoshitingjiemufuwuxiehuichangwufumishuzhangzhoujiebiaoshi:“duanshipinbuzaizhishiyule,eryijingyugelingyudiejia、shentou,bujinduizhenggeshitingxingye,shenzhiduiguominjingjidoujiangchanshengyingxiang。”duiyudianyingxingyelaishuo,duanshipinyijingzaigaibianguanzhongdeshenmeixiguanhexiaofeixiguan。zhangqishiyongduanshipindeguanzhong,duiyuduogeduangushizucheng、xijumidudade“pinpandianying”zirangengrongyiyegengleyujiena。

“pinpandianying”guidinglemeiyigedanyuanyingpiandezhutihepianfu,yincizaixijuchongtu、gaochaoshezhi、danyuanxianjie、xushijiezoudengfangmianjiuyoutebiedeyishuyaoqiu。zhongguowenyipinglunjiaxiehuilishi、zhongguochuanmeidaxuexijuyingshixueyuanjiaoshoudaiqingcong《wohewodejiaxiang》dechuangzuozhongzongjiechutezheng:“shouxianzaishezhiqingjieshang、zairenwuguanxishangbunengtaiguofuza,birurenwuxiansuotaiduo、xushixiansuotaiduo。haiyouxushiqingjingdejinruyaogengweizhijie,bunengyoutaizhangdepudian,jiezoubawoshangyaoxiangduijiaokuai,tongshihexinqingjieyidingyaoyouduochudekouzi,jieweibidingyaoyoufanzhuan。”

zai“pinpandianying”dexushijiegouxia,weirao“wohewodejiaxiang”demingti,《wohewodejiaxiang》demeizudaoyanchongfenfahuizijishanzhangdexijufengge。《beijinghaoren》zhenshidouqu,《zuihouyike》wenqingganren,《tianshangdiaoxiageufo》kuazhanggaoxiao,《huixiangzhilu》lizhifanzhuan,《shenbimaliang》youmolangman,wugedanyuanzhuzhitongyidanfenggejiongyi,zhengruzhangmiaosuoshuo,“shixianle‘40yuanyizhangdianyingpiaobazhenggeguoqingdangdoukanwanle’dexiaoguo”。

主流话题接地气的表达被认可

yabo88登录 guoqu,zhuxuanlvdianyingwangwanghuixuanzehongdadeyiti、yansudefengge。ru《jianguodaye》《jiandangweiye》《jianjundaye》zuchengdexianli“sanbuqu”,daibiaozheshichangzhuliushouzhongduiyuxianlipianzuipubiandeyinxiang。ranercong《wohewodezuguo》kaishi,chuangzuoshixianzhujiancongdarenwuxiayidaopingfanxiaorenwu,badagushifenjiechenggengjiediqideruoganxiaogushi;《wohewodejiaxiang》gengjinyibu,yidazhongxiwenlejiandexijubaoguoqizhuliuhuati。tadechuangxinhechenggongzhichuzaiyu,yi“xiaorenwu+xiju”defangchengshijiekailexiangcunzhenxing、tuopingongjianhequanmianjianchengxiaokangshehuidenghongdayiti。

zhongguowenlianzhuxituanweiyuan、zhongguowenyipinglunjiaxiehuifuzhuxi、beijingshifandaxuejiaoshou、zhonghuameixuexuehuifuhuizhangwangyichuanrenwei,《wohewodejiaxiang》zheiyileixingdechuangzuo,suzaochu“xizhonghanzheng、youxierzheng、yuzhengxianxi、xianxihouzheng”derenwuxingxianghuorenwuqunxiang。“zheizhongxingxiangdemeixuetedianzaiyu,rangrenwudezhengjuxingpinzhi,zanshiyanyinzaiqirichangxijuxingwaibiaoxia,zaitongguojuqingfazhanerzhujianxianluchulai,congerzaixijufangshizhongzhujianchengxianzhengjuxingpinzhi。”yinmuzhongyinrenfaxiaodexiaorenwujiangdashidaijutierweidezhuanbianqingxidichengxianchulai,rangputongguanzhongleyukan、kandedong、yougongming。

《wohewodejiaxiang》jiediqidebiaoxianhaizaiyuqizhuti,jiaxiangqingshizhongguorenzuinenggongqingdehuatizhiyi。yingpiandanyuanzhiyi《huixiangzhilu》debianjuyinqishuo:“wojuededuixiangtudejuanlianhereaishizheibudianyingsuoyoudaoyan、suoyouchuangzuozhezuibingchengdeyigezhenguilinian。《wohewodejiaxiang》yongshilizhengmingle,xiehaozhongguogushibixuyaoyouyikezhongguoxin。”buguanshishadipingguozhongzhizhedeganrengushi,haishimeilizhuangguandeliaoningdaotianhua,doushibafashengzaizhongguodadishangdezhenshishilixieruchuangzuo,zhagenxiangtudiandinglezheibudianyingdequnzhongjichuheyishushengmingli。

“wenyichuangzuozuigenben、zuilaokaodefangfajiushishenrushenghuo、zhagenrenmin。meiyigehuoshengshengderen、huoshengshengdegushibaizaimianqian,jingguojiagongjiushijingcaidedianying。zhiyoushenrushenghuo、zhagenrenmin,chuangzuozhecainengyoubuduandechuangzuoyuanquan。”zhongguodianyingjiaxiehuifendangzushujizhanghongshuo。

国产“拼盘电影”需打开创作新路径

yabo88登录 piaofangshiliheguanzhongkoubeishuoming,《wohewodejiaxiang》zheipian“mingtizuowen”dachulejingcai,dachuleshendu,yedachulehaochengji。zhongguoyishuyanjiuyuandianyingdianshiyanjiusuosuozhangdingyapingjiang《wohewodejiaxiang》jiedingweixiaokangdianyingxinlichengbeishizuopin:“yingpianshi20shiji80niandaiyilaide‘xiaokangdianying’dao‘xiaokangdapian’deyigexintuozhan,jianjuyishuxingheshangyejiazhi。jiegouxushufangshishangxingsanershenju,gushiyumeiyigegetijinmixianglian。langmanzhuyiyuxianshizhuyixiangjiehe,jiyouxigan,youyoushenkedexianshiguanzhao。”keyishuo,《wohewodezuguo》he《wohewodejiaxiang》dejielianchenggong,dakaileguochan“pinpandianying”dechuangzuoxinlujing。

raner,duiyuguochan“pinpandianying”laishuo,《wohewodezuguo》《wohewodejiaxiang》kejiejiandanbukezhaoban。“pinpan”yu“xianli”dezuheyouzhedetianduhoudeyoushi,yishizhuxuanlvzhutiyouzheshenhoudequnzhongjichu;ershidaoyanqunyinghuiju、mingxingxiaoyingjiachi;sanshizhongdajieqingdenonghoufenweiweiyingpianzengjiaredu。zheixieyoushishiqita“pinpandianying”kewangerbukejide,zongguanjinxienianlaideguochanpinpandianying,piaofangshili、koubeibujiadeanlibibijieshi。

zaiwei《wohewodejiaxiang》dianzanhecaidetongshi,chuangzuozhehaiyingdangzaipinpanxushidejichushangjiashensikao,xunzhaoxindebiaodakongjianhetupofangxiang,weizheiyidianyingleixingdailaigengduokenengxing。