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《创始者说》

来源:yabo88登录注册网 | 邵燕君 肖映萱  2020年10月22日08:19

 

《chuangshizheshuo》

yabo88登录 zuozhe:shaoyanjun xiaoyingxuan

chubanshe:beijingdaxuechubanshe

chubanshijian:2020nian09yue

isbn:9787301313893

yabo88登录 dingjia:69.00yuan

内容简介

yabo88登录 benshuhuijileshushimingwangluoyabo88dengluzhongyaowangzhanchuangshirendefangtanlu,youbeijingdaxuewangluoyabo88dengluyanjiutuanduilishisinianwancheng。

yabo88登录 zhongguowangluoyabo88denglufazhandedongyinshishenme?jueqidexijieyounaxie?chengbaideguanjianzainali?chuangshirendexinggeruheyingxianglewangzhandejiyin?wangwenjianghuershinian,huiguyupingshuo,chuanqiyubagua,guangrongyukaitan,gouchengzheibuyouchuangshizhejiangshudexianhuoshengdongdewangwenshi。

作者简介

shaoyanjun,beijingdaxuezhongwenxizhangpinzhifujiaoshou、yanjiuyuan,beidashijiadaoshi(2019),beijingdaxuewangluoyabo88dengluyanjiuluntanzhuchiren。zhuyou《wangluoshidaideyabo88dengluyindu》deng5buzhuanzhu。zhubian《wangluoyabo88denglujingdianjiedu》《pobishu:wangluowenhuaguanjianci》《zhongguowangluoyabo88dengluershinian·dianwenji》《zhongguowangluoyabo88dengluershinian·haowenji》“zhongguonianduwangluoyabo88denglu”xilie(2015—2017,nanpinjuan/nvpinjuan)deng。cenghuotangtaoqingnianyabo88dengluyanjiujiang(dierjie);zhuanzhu《wangluoshidaideyabo88dengluyindu》huozhongguowenyipinglun2016nianduyouxiuzhuzuojiang。

xiaoyingxuan,1992niansheng,shandongdaxueyabo88dengluyuanfuyanjiuyuan。2009niankaorubeijingdaxuezhongwenxi,2020nianhuoboshixuewei。2011niankaishicongshiwangluoyabo88dengluyanjiu,canyuchuanglibeijingdaxuewangluoyabo88dengluyanjiuluntan,rennvpinzhubian。“nvxingxiang”wangwenzishenduzhe。bianzhuanyou《2016zhongguonianduwangluoyabo88denglu·nvpinjuan》《2017zhongguonianduwangluoyabo88denglu·nvpinjuan》(fuzhubian)、《zhongguowangluoyabo88denglushuangnianxuan(2018—2019)·nvpinjuan》(bingliezhubian),fabiaoduopianlunwen。

目 录

qian yan shaoyanjun

weiyabo88dengluqingnianchuangzaolekongjian,danzoudetaichaoqian

——rongshuxiachuangshirenzhuweilianfangtanlu

“woyiweixianfengdedongxi,wangluobingmeiyouchuxian”

——rongshuxiayishuzongjian、xianfengyabo88dengluyabo88dengluchencunfangtanlu

zhongguowangluoyabo88dengluyinggaiyouleixingxiaoshuozhiwaidekenengxing

——rongshuxiaqianzongjingli、guomaiwenhuachuangshirenlujinbofangtanlu

yabo88登录 chengweiyanqingxiaoshuowangzhanshiduzhedeziranxuanze

——hongxiutianxiangchuangshirensunpengfangtanlu

yabo88登录 “nvxingxiang”delixiangzhuyi

yabo88登录 ——luxifujulebuchuangshirenduckydengfangtanlu

shengyushitichuban,shouhuxinzhongdemengxiang

yabo88登录 ——longdetiankongchuangshirenloulanxuefangtanlu

jianzhengyupingshuo

yabo88登录 ——longdetiankongchuangshiren、wangpingjiaweidfangtanlu

yabo88登录 zuoyigeyoukoubei、youhaokanneirongdejingpinwangzhan

yabo88登录 ——huanjianshumengqianzhubian、zonghengzhongwenwangchuangshirenxieyuefangtanlu

wangluoyabo88dengluhuifuleqianwanrendeyuedumengheyabo88dengluzhucemeng

——qidianzhongwenwangchuangshirenwuwenhuifangtanlu

qidianzhongwenwangde“zongshejishi”

yabo88登录 ——qidianzhongwenwangchuangshirenzangjianjiangnanfangtanlu

wangluoyabo88denglujueqidelishixijie

——qidianzhongwenwangchuangshirenbaojianfengfangtanlu

yabo88登录 wangluoyabo88dengluzhiyeyabo88denglutixidejianli

——qidianzhongwenwangchuangshirenyizhefangtanlu

yabo88登录 ipyunyingyuwangluoyabo88dengludezhuliuhua

yabo88登录 ——qidianzhongwenwangchuangshirenluolifangtanlu

“woshijiwangluoyabo88dengluzuojiafaderen”

yabo88登录 ——shengdayabo88dengluqianceo、huoxingxiaoshuochuangshirenhouxiaoqiangfangtanlu

yinwei“buzhuanye”caizoudaojintian

yabo88登录 ——jinjiangyabo88dengluchengchuangshireniceheartfangtanlu

yabo88登录 zhongcengwangzhandeshengcunzhidao

——zhulangwangchuangshiren、hongshuzhongwenwangdongshizhangjianggangfangtanlu

bushi“yabo88dengluqingnian”,ershi“wangzhanjingyingaihaozhe”

——xiaoxiangshuyuanchuangshirenxiaoxiangzifangtanlu

woyizhizaiwangluoyabo88dengludediyixian

——17kyabo88dengluwangchuangshirenhuanghuazhuzhufangtanlu

yabo88登录 changshizaishangyezhiduneizoubutongdelu

——17kxiaoshuowang“ercichuangye”fuzeren、zongbianjixuechoufangtanlu

bansuiwangluoyabo88dengluyiqijinhua

yabo88登录 ——taduyabo88denglushourenzongbian、17kqianzongjingli、zhuyuzhouchuangshirenzhuwangfangtanlu

yabo88登录 hulianwangdexingqiduichuantongchubanlaishuoshijudalihao

——motietushu、motiezhongwenwangchuangshirenshenhaobofangtanlu

zuoyinlingzhimeijishugemingdezhuanyeyuedupingtai

——zhangyuekeji、zhangyueyabo88dengluchuangshirenchengxiangjunfangtanlu

tuidongwangluoyabo88denglujinruyidongshidai

——zhongguoyidongshoujiyuedujidichuangshirendaihezhongfangtanlu

dazao“xiaoermei”deduoyuanhuapingtai

——zhangpeiyabo88dengluchuangshirenami、zhubianbuxizhoufangtanlu

yabo88登录 rang“erciyuanren”chengweigengyouzunyandeshengchanzhe

yabo88登录 ——huanleshuke(ciweimaoyuedu)chuangshirenchenbingyefangtanlu

yabo88登录 meiguowangluoxiaoshuo“fanyizu”yuzhongguowangluoyabo88denglu“zouchuqu”

yabo88登录 ——wuxiaworldchuangshirenrwx(renwoxing)fangtanlu

hou ji xiaoyingxuan

前 言

前 言

zhongxiaoyangduwan,wozhongyuyouleyizhongganjue:yizhangzhongguowangluoyabo88denglufazhandedixingtu,zaiyanqianqingxidichengxianchulaile。

yabo88登录 benshuzhongde26gefangtanluanwangzhanjianlixianhoupaixu。zhei26gewangzhanyouru26zuoyingpan,cixiaobizhangerbubutuijin,zhongyutuichuyitiaotongtiandadao。tamenyeru26zhangpintu,pinchuwangluoyabo88dengludeneibugouzaotu,suiranhaiyouquelou,dandajuyicheng,zhengtiluojiyirandatong。wodechengren,henduofangtandeyaoling,zaidangchufangtanshiweinenglinghui,shenzhichenggaoshiyeweinengchitou,yaoduokanjibiancainengleran。zheifenganshoushiwoshouxianxiangfenxiangjiduzhede。

yabo88登录 yanjiuwangluoyabo88denglulibukaiyabo88dengluwangzhan,erwangzhanshirenbande。suoyi,congchuangshirenrushouhuoxushiyitiaojiejing。

yabo88登录 tamenshiyixieshenmeren?weishenmedangnianhuicidiaogongzuo,youdehaidiyashangfangzi,qubanshenmebukaopudeyabo88dengluwangzhan?wangwenjianghuershinian,chengbaichenfu,dalangtaosha,rujinnengyi“zhongyaowangzhanchuangshiren”lishenderenwu,shenshangyoushenmetezhi?tamendexinggeruheyingxianglewangzhandejiyin?ruheyingxianglezhongguowangluoyabo88dengludeyangmaohezouxiang?

zaisinianduodecaifangzhong,zheixiewentiyizhishiwotebieguanxinde。rujinjichudaan,woxiangshuo:zheishiyiqunkuaiduxiaoshuoderen,yeshiyiqunnengbamengxiangbianxianderen,qinghuaihejingmingqueyibuke。jiandandishuo,zheishiyiqunshenhuan“yuedujikezheng”deshengyiren。

jihucaifangmeiyigeren,womendouhuiwenta/taqingshaonianshiqidedushujingli。daanfeichangxiangsi:tamendeyueduqidiandadouzaizushutan,shigezhongtongsuduwu(yebaokuo《sanguoyanyi》《hongloumeng》《jidushanbojue》dengzaiduzhejianliuchuanguangfandemingzhu)weiyangzhangdade。tamenshiyixie“chishu”deren,shiliangjida,shisujingren,erqiekouweidanyi。

yabo88登录 weid(duanwei,longdetiankongchuangshiren)zaitade《wangshangyuedu10nianshi》li,cengjingxiangximiaoshuguoziji“kepadeyueduxiguan”,“《huangyizuopinji》《weisilixilie》《yuanzhenxiaxilie》《tianzhongfangshuzuopinji》zheishibuduodekeyirangwokan3tianzuoyoudezuopinmulu”。tajinyibuzhichu,zhongguoduzhedeweikoushibei“daobanshengyan”chengdade,“nikuang20duoniandejilei,huangyichudaoyilaidezuopin,liantongxijuande10yubuxiaoshuo,jizhongdechuxianzaileshutan、zushudianzhong,sanfazheziwenruianyilaixujiuweicengwendaodemoxiang”。

leisiyuweiddemiaoshu,zaifangtanluzhongsuichukejian。zheigerenqunyouduoda,dangshiwufatongji。womenzhizhidao,zaiwangluoyabo88denglufazhanershinianzhihou,yonghuyijingchaoguo4yi。zheigechaojipangdadeyueduqunti,yeshiwangluoyabo88dengluyiluzhaohuanjujilaide。ruguomeiyouhulianwang,tamenzhinengrenzhe,weikouzaijiezhongweisuo;youlehulianwang,yiqiedoubuyiyangle。

“aihaozhexintai”shizheigechuangshirenquntizhongpubiancunzaide“chuxin”。tamendadouyinweizushutanyijingmeishukekanershangwang,wangshangdeshuyemeidekekanerchengweizuozhe,houlaigancuizijijianlewangzhan。luoli(qidianzhongwenwangchuangshiren)shuo:“womenbujiaochuangye,doushixiwangmanzuzijideaihao。” iceheart(jinjiangyabo88dengluchengchuangshiren)shuoziji:“yinweibuzhuanye,caizoudaojintian。”wuwenhui(qidianzhongwenwangchuangshiren)zaibeiwendaozuoweiyuewenjituandelaozong,shifouhaiyoushijiankanxiaoshuoshishuo:“lushang,wuliaodehuiyishang……zongnengjichushijianlaide。”

yabo88登录 buguo,tamenbingfeichuantongyiyishangdeyabo88dengluaihaozhe,ershiyabo88dengluxiaofeizhe。yabo88dengluduiyutameneryanbushilixiang,bushizhiqu,zhishiyulexiaoqian,danqueshigangxu。tamenhe“wenqing”yeshiliangluren,bubianyuanbupannibushenjingzhi,zai“wenpuer”(wenyiqingnian—putongqingnian—2bqingnian)depuxizhong,gengshuyuputongqingnian。zhunquedishuo,tamenxihaodezhishiyabo88dengluzhongtedingdeyilei,jileixingxiaoshuo。shenzhi,worenweitamenyuxiaoshuoyeweibishi“tianshengyidui”,zhishiyouyuzaichengzhangdejieduan,wenyichanpinzhongzhiyouleixingxiaoshuo,yushibeibangdinglezhongshen。wuwenhuishuo,yuewenxitongdehexinqishishi ugc(user generated content),jiyonghuchuangzaoneirongdezhengfankuimoshi。erchuangzaochudeneirongdaodishishenme?keyigensuiyonghudexihuanergaibian,weibishizhangpianxiaoshuo。

jiangwangluoyabo88dengludechuangshirenchengweiyabo88dengluxiaofeizhebingfeibianyi,shishishang,gaifansideqiaqiashi,zaiwomendezhuliuyabo88denglupuxinei,yabo88dengluxiaofeizhedediweishifoubeiguofenbianyi?zheisheji“wusi”xinyabo88denglujianliyilaidejingyingdaoxiangwenti,yijixinzhongguojianliyilaideyabo88denglushengchanjizhiwenti,zheiliwufaxiangxitaolun。jiandandishuo,jieguojiushi,zaiwangluoyabo88dengluxingqizhiqian,dangdaizhongguodeduzhecongweihuodeguoxiaofeizhedequanli。yabo88dengluyaomeshizaidaode,yaomeshizhuiqiudulishenmeijiazhide,zongzhi,shiyizuozheweizhongxinde;duzheyaomeshixuyaobeiqimengde,yaomeshixuyaobeitishengde,zuiqimayeshiyaobeiyujiaoyulede。zongzhi,shiyaoyixuexidexintaidianzhejiaoqudude。

qishi,chulezhuanyerenshi,zheigeshijieshangyouduoshaorenhuizhengjinweizuodikanxiaoshuoni?daduoshurendoushiweiledafashijiankande,weileguoyinkande。suoyi,qingsongyukuaishidiyiyaoyi。tongguokanyixiedangqihuichang、yixiangtiankaidegushi,rangzijipingfanwuqudeshenghuobiandeyouziyouwei,zheibenshenjiushiyizhongshengmingzhiliangdetisheng。tebieduiyuneixie“yuedujikezheng”huanzhelaishuo,“xiaoshuo,haokandexiaoshuo,kandeqidehaokandexiaoshuo”(weid)shiyizhongqieqieshishide“jingshenshiliang”。

jintianhuitoukanlai,zai2000niandiyilunhulianwangjinrongpaomopomiezhihou,zhongguowangluoyabo88dengluzhisuoyinenghuoxialai,bingqiekuaisufazhanqilai,zuiguanjiandeyibujiushi2003nianqidianzhongwenwangjianlilevipfufeiyuedujizhi。erzheigejizhizhisuoyinengchenggongjianli,beihouzuiguanjiandeyinsushi,qidiantuanduiyikaishijiuzhijiemingquedijiangduzhezhiyuxiaofeizhedeweizhi,yixiaofeizheweizhongxinjianlijingyingmoshi。

ruguobuhuidaodangshidehuanjing,renmenhennanlijie,weishenmezaizheitaojizhizhong,vipdegainianrucizhongyao,tadezhongyaoxingshenzhichaoguolezhuanmenqihewangluogengwenerchuangjiandeqianzi2fende“weizhifu”zhidu。zheishiyinwei,zaidangshi,zuinanjiejuedeshiyonghudefufeiyiyuanwenti。zaicizhiqian,hulianwangshimianfeide,daobanyourucidixiyiweichang。shishishang,qijinweizhi,daobanyeshixianzhiwangluoyabo88denglufazhandefuguzhiju,fufeiyonghuzuileguandegujiyejinzhanzongyonghudeshifenzhiyi,yourenshenzhirenweijinshibaifenzhiyi。ruguoduzhehenrongyizhaodaodaowen,weishenmeyaofufei?tebieshidangshimeiyourenhexianshangfufeifangshi,xuyaodaoyoujuhuiqian。chulezanzhuxintaiwai,weiyideshangyequdonglijiushi,nimaidebushixiaoshuo,ershiyizhongvipfuwu。

yabo88登录 baojianfeng(qidianzhongwenwangchuangshiren)shuo,vipdegainianlaizitazaiyinxingdedaode“zunxiang”tiyan,baokuohoulaidebaijinyabo88dengluzhiduyeshishouyinxingxitongbaijinkakehudeqifa。zi1990niandaizhongqiyihou,zhongguoshehuikaishixiangxiaofeishehuizhuanxing,danyabo88denglulingyushizhongmeiyou。wangluoyabo88denglushoucibaxiaofeijingyingdeliniandairuyabo88denglushengchanlingyu,youcihuodechenggong。

xiaofeijingjidejiyinyuhulianwangdejiyinxiangjiehe,jiuchanshenglezhongguowangluoyabo88dengludutedeshangyemoshiheyabo88denglumoshi,jijiyuugcdefensijingjimoshihe“yishuangweiben”de“shuangwen”moshi。zheilianggemoshitianshengzhangzhe“fangu”。qianzhetupoleyinshuawenmingtixixiawenhuagongyezishangerxiadeshengchanfangzhudaomoshi,duzhebuzaishibeidongdeshouzhong,ershijijicanyudefensi,henduorenji“chiliang”ye“chanliang”,shibiaozhunde“chanxiaozhe”(prosumer,you producerheconsumerlianggedancisuoheercheng)。houzhediandaole“wenyizaidao”jingyingyabo88dengluguanzhongmudeyushouduandeguanxi,qiangdiao“shuang”benshenshimude,erbushizaidaodeshouduan。“shuangwen”gurankeyidazaihenduo“dao”(birusixiangyiyi、xianshiguanhuai、wenhuazhishideng),dantamendoubushibixuchengdandeyiwu。xiangfan,“shuang”caishi“shuangwen”bixuxiangxiaofeizheduixiandediyichengnuo。dangran,“shuangyabo88dengluguan”wuyiduikang“jingyingyabo88dengluguan”,gengbushixiangquerdaizhi,erzhishizaiyuanyoudeyabo88dengluwangguozhongquanchuyikuaidilai,“zijihezijiwan”。

jingguoshiniandeyemanshengzhangheshiniandekuaisuzengzhang,zhongguowangluoyabo88dengluzhongyuzouchulezijidedaolu,chuangzaochuquanqiumeijiegemingzhongdeyabo88dengluqiguan。2014nianniandi,suizhewuxiaworlddenghaiwaifanyiwangzhandejianli,zhongguowangluoyabo88denglukaiqilehaiwaichuanbodelicheng。zheirangwomenkandao,zhongguowangluoyabo88dengluconglaidoushishijiewangluowenyideyihuan,tadangniandedansheng,shenshoushijieliuxingwenyideziyang,rujin,zhongyukeyifanbushijiele。zheishiquanticongyezhedeguangrong。

2020nian4yue27ri,“qidianwudi”(jiqidianzhongwenwangchuangshituanduichengyuan:wuwenhui、shangxuesong、lintingfeng、houqingchen、luoli)congyuewenjituanjitilizhi。zheishizheigeyou“wangluoyabo88denglujiaofu”zhichengdetuanduidiercijitilizhi(diyicishi2013niancongshengdayabo88denglulizhi),zheiyicishi“rongxiu”,biaozhizheyigeshidaidejieshu。

yabo88登录 jucheng,qidiantuanduilizhideyuanyinshi,miandui“mianfeimoshi”dechongji,“jiaofumen”deyingduifangshiyuzifang(tengxun)youfenqi。zheiqueshishichujimingmendeshile。youyuwangzhanchuangshizhehedaduoshujingyingzhede“aihaozhechushen”,zhongguowangluoyabo88dengludefazhanzaihenzhangshijianneibaochizhe“aihaozhewangzhan”deshengtai,zhishaoshixintai。dansuizhechanyeguimodezhuangda,“quandizimeng”dezhuangtaizongshihuibeidapo,wangwenneibudeluojizhongjiuningbuguozibenluojidedatui。zaiweilaidewangluoyabo88dengluchangnei,wangluoyabo88dengluzizhuliliangyuzibenliliang、zhengzhililiangbiranfashenggengshenkedeboyi。buguo,neidoujiangshihoulaizhedeshila。

4yue27ridewangwenquanmimanzhesongbiedeqixi。henduowangwencongyezhe、zuozhe、duzhedoufaweixin、weiboxiang“qidianwudi”zhijing、zhixie,cengjingdejianghuenyuan,douzanshiyazaiyixingreleizhong。“qidianwudi”yedoufalepengyouquan,wuwenhuixiedao:“jidexiaoshihoukanwuxiaxiaoshuo,jihumeiyigedaxiazuiaidejiejudoushituiyinshanlin。wosuibushidaxia,yebuaishanlin,queyeyougehaibiandushudemengxiang,jinribianshizheigemengxiangzhishile……”

zaifangtandeguochengzhong,wochangchanggankai,zheixiechuangshirenzhenshiyiqunlingrenxianmuderen。ruguomeiyouhulianwang,tamenhuoxuzhishiyixieyoudian“buwuzhengye”deputongrenba?dantamenqueshizhuazhuleqiannianyiyudejihui,bazijide“yuedujikezheng”bianweiyizhongjiefangshengchanlideyabo88denglushengchanjizhi,chuangzaochurenleilishishangqiansuoweiyouguimodeyabo88denglufanrong。tamenzijiyehuodele“diaosinixi”yibanderenshengchenggong。

xianmuzhiyuyehaishixiangshuoshengxiexie。xiexietamenxiangyanghaiziyiyangdaidalezheixieyabo88dengluwangzhan,rangshuyiyijideputongrenshixianleyuedumengheyabo88dengluzhucemeng。

                                                                                                                                                                                                                                 邵燕君

2020nian7yue31ri